Bogor Regency Government introduce Gunung Malang potential through digital branding

Bogor (ANTARA) - Bogor Regency Government, West Java, used digital technology to strengthen tourism potential in Gunung Malang village, Tenjolaya, to the public.

Head Department of Communications and Information Technology Bogor Regency, Bambang Widodo Tawekal, says digital media has expanded tourism promotion for Gunung Malang across the region.

According to him, Gunung Malang has a natural attractions potential, such as fresh and scenic atmosphere, that can attract tourists. However, the potential needs to be presented with a strong identity, so people can easily recognize the tourist attractions.

“If Garut is known for dodol and Cibaduyut for shoes, Bogor has it all. And hopefully Gunung Malang is also special. It’s just a matter of how we brand this potential and promote it more widely,” said Bambang.

He said this statement while presenting as a guest speaker at the “Sapta Pesona Action Movement” organized by Bogor Regency Department of Tourism and Creative Economy in Gunung Malang village.

Bambang also said to introduce tourist destinations, local products, and the unique features of Gunung Malang, people can promote them using cell phones and various social media platforms.

According to him, people can produce photos and videos promoting the village potential and then consistently share them through digital platforms.

“These communication and information technology tools shouldn’t just be used for communication it has to be used to empower us. Take photos, create engaging content, and the upload it,” he said.

He believes this strategy aligns with the smart village concept, which views the community not only as technology users but also as those who utilize it to develop the village potential and economy.

Local youth are encouraged to get involved in content creation. Bogor Regency Communication and Information office ready to assist, particularly village content creators, in continuing to promote the Gunung Malang tourism potential.

“Information technology goes beyond space and time. We want Gunung Malang to be known not only in Bogor Regency, but throughout Indonesia, and even around the world”, he said.

The use of this digital technology hopefully will raise awareness of the Gunung Malang tourism village, which will increase tourist visits and creating economic opportunities for the local community.

Vice Chair of Commission IV of Bogor Regency Regional People Representative Council, Ridwan Muhibi, appreciated the residents of Gunung Malang for their ability to maintain security, order, and hospitality qualities valued as key assets for tourism development.

He hopes that collaboration between the local government and the community will help maximize Gunung Malang tourism potential and generate economic benefits for local residents.

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